Research

Wande-Kayode, A. (2026). Breast cancer communication for young women: Exploring narrative games as vehicles of transportation (Doctoral dissertation, University of South Carolina). ProQuest Dissertations & Theses Global. 

Wande-Kayode, A., & Habib, S. (2024, August). Desperately seeking advertising creativity: Re-engaging in the imaginative 3P's agenda [Conference presentation]. Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Philadelphia, PA, United States.

Wande-Kayode, A. (2024, April). The gamification of health in breast cancer communication: Narrative games as vehicles of transportation [Conference presentation]. CIC Research & Creative Scholarship Symposium, University of South Carolina, Columbia, SC, United States.

Wande-Kayode, A. (2023, August). The gamification of health in breast cancer communication: Narrative games as vehicles of transportation [Conference presentation]. Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Washington, DC, United States.

National Winner, Cannes Young Lions (Media Category), Nigeria, (2015) and Country Representative to Cannes, France.

The award recognized the industry's next generation of superstars. National winners were determined through their strategic and creative response to a specified media brief. Young Lions represented their respective countries in Cannes, France at the International Festival of Creativity and were offered the opportunity to compete globally and interact with other national representatives. 

Colorectal Cancer Prevention Network (CCPN) Pilot Research Grant Total award: $20,000, Summer 2023.

Goal of the study: Identifying optimal visual narratives to impact African American men’s colorectal cancer risk awareness and screening uptake

(Role: Interviewed participants and coded interview data, as part of the graduate research assistant role for Dr. Jungmi Jun, SJMC, University of South Carolina)

Burrell Communications Culture Research Total award: $31,831, Spring 2024.

Goal of study: understand culture, identity, and connected consciousness commonalities among diverse target audiences.

(Role: Coded and analyzed participant interviews as part of the graduate research assistant role for Dr. Sabrina Habib, SJMC, University of South Carolina)

Time Capsule, a theory-driven narrative game grounded in the Health Belief Model and Narrative Transportation Theory, 2025-2026.

Managed all phases of the research process, including study design, IRB approval, participant recruitment, survey development, data collection, statistical analysis, interpretation, and dissemination of findings (healthgameslab.com).

College of Information and Communications Climate Survey Report, Fall 2022.

(Role: Created, deployed and analyzed climate survey data as part of the graduate research assistant role for Dr. Shirley Carter), CIC, University of South Carolina.